MINI EXTRAODDINARY, is a project by MINI that aims to bring people together on an exploratory journey.
As part of the MINI EXTRAODDINARY, Miun made little clay figurines and hidden them in nooks and crannies between Joo Chiat and Duku Road.
MINI EXTRAODDINARY
“Known for the formidable speed, responsive steering and iconic design of its cars, MINI wanted to extend its sphere beyond the automotive in a meaningful way. With this in mind, we launched MINI EXTRAODDINARY – an exploratory trail inspired by the brand’s key principle of the creative use o space. Taking over a neighbourhood, we transformed its odd nooks and crannies into a series of 19 art installations, experiential activities and spaces that brought the community closer. ” – Kinetic
Date : 15thDecember 2018 – 16th December 2018
Venue : Katong/Joo Chiat
